Coca-Cola Completes Costa Acquisition

Post by Sameena Farooq | Jan 04, 2019

Coca-Cola has recently completed its acquisition of Costa Limited from Whitebread PLC. This was first announced on August 31 last year.

The Coca-Cola Company announced today that it has completed its acquisition of Costa limited from Whitebread PLC. This announcement was initially announced on August 31, 2018, where the regulatory authorities in the European Union and China have been approving the US$4.9 billion transactions.

Costa has currently its operations in more than 30 countries. This gives a significant footprint to Coca-Cola in the global coffee business. Worldwide, the coffee segment is growing six per cent annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

The Costa scalable platform offers its services on several channels and varied formats which gives the possibility to Costa Express vending system to include some ready to drink products and let consumers enjoy beverage anytime.

James Quincey, CEO of The Coca-Cola Company said in his statement, “We hope to see great opportunities being created for value creation through the combination of Costa’s capabilities and Coca-Cola’s advertising expertise and global reach”.

 Currently, the Coca-Cola Company offering over 500 brands in more than 200 countries and territories.