Fashion house Hermes extends into the beauty category

Post by Sameena Farooq | Mar 28, 2019

The famous French fashion house Hermes is ready to expand its market into the beauty category by the next year.

A collection of in-house manufacturers are ready to get the developed in-house third-party suppliers in France and Italy, by making the use of plastic-free packaging.

“It’s one of the big market names that's running with a team of strong players and find a place in it,” said by Hermes CEO Axel Dumas.

He is excited with this association and stated, “It’s quite exciting: It’s a new activity, with all the risks that involve, so we will deploy it progressively, initially in our own stores mainly in a limited distribution so that we can learn.”

Hermes is a well know beauty product that has released a set of fragrances including the Twilly d’Hermès, Terre d’Hermes, and Un Jardin Sur La Lagune, all of these have achieved its sale of US$355 million last year.

The rival fashion group houses Dior and Chanel are expanding their category into beauty industry last month and Gucci confirmed it as a launch of new makeup-ranges. 

Dumas said, “Obviously, we hope to have the biggest scope possible and trying to do it humbly and cautiously because it’s a big market that’s already full of strong players, and therefore we have to find our place in it.”