Nike Unveils The New Concept Store 'Nike Live' In Melrose Avenue!

Post by Sameena Farooq | Oct 26, 2018

Recently, Nike has opened a new store concept in its store in Melrose Avenue, Los Angeles by name Nike Live.

In this store, it “powered” all the insights and engagement of about thousands of nearby NikePlus loyalty program members and features a lock-box pick-up service where all the members can easily keep their secure offerings reserved via the Nike App or Swoosh text. 

The President of NikeDirect Heidi O’Neill said, “Our concept of Nike Live stores is mainly designed for the local NikePlus members and as being the first Nike Live destination, we will test the services and then prepare it to other Nike stores combining the digital features with the physical surroundings to create the sale at Nike retail”.  

This new concept’s motive is just to create efforts to unite the shopping experiences of the digital and physical world for consumers. This has also let further to personalize the in-store journey of Nike Plus members. Both the location and product assortment was chosen based on the insights gained from NikePlus member’s activity and shopping pattern.

When entering at the store, the shoppers will first stop at the Nike sneaker bar where they will be greeted by the Nike expert who will help you find right footwear based on performance and request of item availability. 

The members of NikePlus can easily get access to the Unlock Box and can scan their member pass every two weeks for getting unique Nike products and goods. 

The store also uses Nike App at Retail service, which allows you to reserve a product allowing them to reserve product to in-store digital lockers. You can scan the barcodes to learn more about the product through this app and also know about product availability in nearby stores or online.

Book your Nike Express Session appointments now to get one-on-one personal service and get access to new features and more in the app.