Nissan's New Business Strategy To Boost Sales Number Of Qashqai SUV!

Post by Tuba Qureshi | Dec 18, 2018

Nissan’s Qashqai Is Seeking To Boost Its Sales Number To Be Ireland’s Best-Selling Car!

Currently running a close second to Hyundai Tucson as the largest selling car model of the year, Nissan’s Qashqai SUVs are seeking pre-registration strategies to boosts their sales numbers by the end of the year. Hyundai has described this move as “cynical” and have also warned that it will challenge Nissan for advertising Qashqai as the best-selling car of Ireland on the back of such a “ruse”.

Generally, pre-registrations occur when a new unsold car is registered by a dealer in order to boost the sales figure. Such vehicles are then sold at a certain discount – usually at certain hundred euros as ex-demo models with no or low mileage. The process of pre-registration is frequently criticized for creating a false impression of the state of the new car market.

According to the reports, the Irish distributor of Nissan had asked dealers to “supply the chassis numbers for your allocation of pre-registration Qashqai for year-end” and that “cars will receive agreed support and will be registered on your behalf on the 31st of December”.  

According to the spokesperson of Nissan Ireland, “the move was a strategic business decision.”

When contacted to Hyundai Ireland, the managing director of the organization Stephen Gleeson said “We are surprised Nissan Ireland would be involved in such a cynical attempt to be able to manufacture a claim that the Qashqai is Ireland’s best-selling car, particularly when approximately 25 percent of their registrations are simply cars dumped into car hire companies rather than actual retail sales.

“We will be continuing to advertise the Tucson in January as Ireland’s best-selling car and are pretty sure the Advertising Standards Authority, whose job it is to make sure that advertising is not misleading, will back us up and challenge Nissan if they attempt to make that claim based on this ruse.”