House of Flora is a London-based fashion label founded by designer Flora McLean in 1996. Known for its architectural influence and bold creativity, the brand began with sculptural headwear and expanded into eyewear, jewellery, and ready-to-wear pieces. Every creation reflects a balance between fashion, art, and design innovation.
With its unique blend of structure and imagination, House of Flora has become a name associated with artistic fashion. Each collection showcases the designer’s passion for modern materials, striking geometry, and craftsmanship that transforms accessories into wearable art.
Innovative Design Approach
House of Flora is recognised for its sculptural designs and bold silhouettes that push creative boundaries. The brand blends art and fashion, turning simple materials into stunning statement pieces.
Each design reflects strong architectural inspiration, offering a visual balance of structure, elegance, and individuality that appeals to collectors and stylists alike.
Strong Millinery Heritage
Originally renowned for headwear, House of Flora continues to incorporate expert craftsmanship in every piece. Its early collections gained acclaim for their originality and attention to form.
This heritage remains central to the brand’s identity, influencing its transition into other accessories while maintaining the same artistic vision.
Artistic and Conceptual Influence
Many of the brand’s designs are influenced by modern art and geometric minimalism. Inspiration often comes from architecture, sculpture, and avant-garde aesthetics.
This artistic approach ensures every collection has a distinctive identity — experimental yet timeless, bold yet sophisticated.