What do you focus on when updating deals during big retail events like Black Friday?
I help shoppers find real value during major retail events like Black Friday. First, I compare prices before and after discounts to show the actual savings. This helps readers decide if a deal is truly valuable or just looks appealing at first. I also highlight high-quality products, not just items with a discount tag. Saving money is great, but getting something durable and effective is even more important. When I update deals, I keep the content clear and easy to read. Shoppers don’t have time to sift through confusing offers, so I break everything down into simple, useful details. Whether it’s a big price drop, a time-limited code, or a bundle offer, I ensure the information is accurate and trustworthy. I also track trends and popular items to feature the most relevant deals. My goal is to help shoppers spend less, shop wisely, and feel confident during busy sale seasons.
What’s one type of discount you think will become more popular soon?
I believe weekly discounts will soon become more popular. People like checking for new deals. When offers change every week, it encourages them to return to the site regularly. It’s more exciting than waiting months for a big seasonal sale, and it helps shoppers save more often throughout the year. These weekly deals also make it easier for people to plan their spending, especially on items they buy frequently. Brands can focus on different categories each week; maybe fashion one week and electronics the next. This keeps shopping fresh and fun and helps customers discover useful products they might not have noticed otherwise. Weekly discounts also give brands a chance to see which products or categories perform best and quickly change their strategy. As online shopping grows and digital trends move fast, introducing new deals every week helps brands stay relevant. It’s a smart way to increase visibility, attract repeat visitors, and make shoppers happy.
How often do you revisit brand pages?
I check brand pages every week to stay informed about their latest deals and offers. This lets me see if the discounts have changed or if the same ones are still active. If a new deal appears, I update the content immediately to keep it fresh and relevant. Even if there’s no change in the offer, I review the details to ensure everything is correct and easy for shoppers to understand. While updating, I also work on improving the overall merchant content. This means refining descriptions, highlighting the best offers, and making sure the most popular deals are clearly visible. Keeping the content current helps users find the best deals and increases the brand's visibility through better search results. By revisiting pages regularly, I ensure shoppers always receive the latest and most useful information. It’s about creating helpful, clear content that makes online shopping easier for both the brand and the customer.